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Where to Advertise Home Care Services

Check out where to advertise non medical home care services in your local area

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Key professionals who deal with seniors or family members of seniors are a great resource

It is important to advertise senior care services that you are offer ‘offline’ as well as ‘online’. Local medical professionals and trades people can help boost your client intake when they refer your senior care business and will want to if they can offer more value to their clients.

Create a referral plan and collaborate with trades people who deal with the family members of seniors that you are trying to reach. Offering a referral fee cash bonus for new clients that sign up for your senior caregiver services can be a very effective way of growing your business quickly.

Prepare a small information package that can be handed out. You may not get to see the professionals directly, but for sure you will make contact with their administrative assistants. A great way to get direct attention is to reach out to people in professions or trades that you personally or professionally have had good experiences with, and tell them about your business and that you are looking for effective ways to advertise your senior care services. Simply ask if they would mind sending potential customers, and even offer a referral fee as a thank you. It never hurts to ask, the worst they can say is “no”.

You can also reach out to your friends on Facebook. They are are a good extension to a professional and trades network of people. Professionals will always prefer to work with someone they currently know, or through someone they know.  

Get creative when you design your information package. Keep it short, eye catching, and memorable. is a great marketing resource for this,,,

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List of Professionals

  • Bank trustees who have elder orphan senior clients and in charge of their care (elder orphans-unmarried childless elderly.) 
  • Social workers working in health care facilities-
  • Marketing directors in high end senior residences looking for one-one caregivers-for additional outside assistance
  • Optometrists that visit residences
  • Beauticians that work in residences
  • Hairdressers that work in residences
  • Hearing aid specialists
  • Senior day centers: contact volunteer groups in the community. Speak with the group organizers.
  • Electricians
  • Plumbers
  • Renovators (carpenters) and handy men/women
  • Insurance brokers
  • Financial advisers
  • Notary offices
  • Lawyers
  • Landscapers/Snow removal-usually the same company
  • Family support groups of seniors who suffer from dementia

Locations in your community to advertise and market senior care services

  • Bulletin boards 
  • Local library
  • Grocery store 
  • Dr. Offices / Medical Clinics / Hospital
  • Church
  • Beauty service establishments
  • Medical equipment stores
  • Small private airports for private planes and jets

*Try to find out where a potential family member of the senior(s) are spending time, and then make it easy for them to find information about your senior care business services.

*All the pe in the professions mentioned above often deal directly with seniors, and know where they live and exactly what extra assistance they could benefit from.

Learn How to ‘Start a Home Care Business’ & 80 Professional senior care business templates to get you started!

how to start a senior care business guide and templates-TOC

More details on how to advertise senior care services in the guide below

Purchase Guide  & Templates: 

Home Care Templates-Wise Caregiving (1024 x 1024 px)

80+ Home Care Business Templates Included with Guide

Prepare to impress your clients and protect your business with these professional senior care business forms!

Start a Home Care Business (NON MEDICAL)

📁 Start a Non Medical Home Care Business Guide
📁 80+ Home Care Business Templates

✔️ Start a meaningful career and financially rewarding adventure as a senior home care business owner!
✔️ Get an overview of what it is like to own and operate a non medical home care company with this guide

My name is Danielle Foley and I am a trusted and experienced senior care business owner for the last 14+ years. I created ´’ outside of my full-time home care company to help entrepreneurs like yourself reach your goals more efficiently.

📁 How to Start a Home Care Business Guide (PDF):

Learn how to obtain a meaningful career and financially rewarding adventure as a senior care business owner!

Start a new career as an independent caregiver or a home care agency! This digital guide will share with you all the essential information such as a good overview of the business, website creation, logo design, what marketing works, where to find new potential customers, liability insurance, dealing with family members, and where you can work as a non-medical home care business owner.

📁 Home Care Business Templates (EDITABLE)

Template Bundle (WORD & EXCEL DOCUMENTS)

✔️ Home Care Phone Script
✔️ Home Care Follow up Letter
✔️ Home Care Call Record
✔️ Criminal Background Check
✔️ New Home Care Client Letter
✔️ Independent Contractor Agreement
✔️ Master Client List-Auto Calculates Total Clients
✔️ Client Intake Form-Non-Medical Home Care Business
✔️ Independent Caregiver Service and Fees Information Sheet
✔️ Home Care Agency Service and Fees Information Sheet
✔️ Home Care Rates-All Services Offered (2 Options)
✔️ Caregiver Job Description Form
✔️ Home Care Service Quote
✔️ Home Care Service Agreement (Terms of Service)
✔️ Transportation Agreement-Client Outings (Non-Medical)
✔️ Employee Non-Compete Agreement
✔️ Home Care Service Plan-Plan of Care
✔️ Care Plan Review Template
✔️ Home Care Invoice-*2 FORMATS, TAX RATES, TUTORIAL
✔️ Visitor Sign In & Out Sheet
✔️ Senior Information Form-Client Profile w/Photo
✔️ Diet Profile Template
✔️ Personal Inventory Checklist (Home/Room in Care Facility)
✔️ Acute Care Assessment Report-One Sheet Quick Overview
✔️ Care Assessment Template (Detailed Care Requirements)
✔️ Home Safety Checklist-Home Overview
✔️ Fall Risk Assessment Form-Detailed Format
✔️ Residence Information Sheet (Quick Reference)
✔️ Proposal Letter-Home Care-For New Clients
✔️ Proposal Letter-Home Care-Organizations and Health Facilities
✔️ Competitor Call Script-Home Care Business
✔️ Caregiver Job Posting-Ad Template
✔️ Hire a Caregiver Checklist-Quick Guide
✔️ Caregiver Application Form Template
✔️ Pre-Interview Caregiver Questionnaire
✔️ Caregiver Interview Questionnaire
✔️ Caregiver Reference Check Questionnaire
✔️ Job Offer Letter-Home Care Employee
✔️ Job Acceptance Letter-Home Care Employee
✔️ Caregiver Employment Agreement-Long format
✔️ Caregiver Employment Contract-Short Format
✔️ Caregiver Profile Sheet (Quick Reference)
✔️ Time Sheet Weekly-Caregiver Employees
✔️ Caregiving Daily Checklist (Journal-Visit Log)
✔️ Housekeeping Chart/Checklist-Home Care
✔️ Personal Care Checklist-Home care
✔️ Toileting Chart (2 Layout Options)
✔️ Client Progress/Recovery Notes Template
✔️ Weekly Food Log-Meal & Hydration Tracker
✔️ Letter of Recommendation-Home Care Employee
✔️ COVID-19 Screening Form for Visitors
✔️ Proof of Income and Employment Letter
✔️ Final Employment Warning Letter-Caregiver
✔️ Termination of Employment Notice-Caregiver
✔️ Incident/Accident Report Form Template
✔️ Emergency Medical Information Template
✔️ Community Services Contact List (Routine Visits)
✔️ Care Directives-End of Life Wishes Form
✔️ Medical File Log-(2 Sizes-Letter + A4)
✔️ Medication List-(2 Sizes-Letter+ A5)
✔️ Weekly Medication Tracker
✔️ Monthly Medication Tracker
✔️ Medical Contacts List
✔️ Vitamin Supplement List
✔️ Service Price Increase Letter-Business Template
✔️ Home Care Tax Statement Template
✔️ Bookkeeping Checklist-Home Care Business
✔️ Activity Sheet Template-Monthly (3 Sizes)
✔️ Menu Template-Weekly (3 Sizes)
✔️ Home Care-Closure of Account
✔️ Personal Information Protection & Electronic Document Act
✔️ Termination of Home Care Services-Master Template

How can these templates help?

⭐ Professional observations in daily health
⭐ Client selection
⭐ Employee selection
⭐ Improve communication
⭐ Accountability
⭐ Quick access to client information
⭐ Administrative uniformity
⭐ Ask most important questions
⭐ Repetitive form filling saves time
⭐ Clarification of caregiver tasks and duties
⭐ Set boundaries
⭐ Simplify accounting
⭐ Avoid liabilities 🔒

Main Features of the templates:

✔️ Change page size
✔️ Simple to change any excel formula
✔️ Form fill digitally/manually
✔️ Ready to convert to fillable forms in Adobe
✔️ Print to PDF
✔️ Send electronically!
✔️ Printable 🖨️

Senior Care Business Templates also available in the care shop separate from the guide book:

Customize any or all of templates to your own senior care business. If you are currently operating a senior care business and need assistance with the logistics, then this a perfect solution for you.

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