Top tips to market senior care services
Simple yet effective ways for you to market senior care services
Learn how to market senior care services and bring attention to your passion which is to help seniors. Get the word out that you are ‘the’ senior care company that offers superior senior care services in your area. People in search of senior care need to see you stand out and get an immediate feeling that you are without a doubt a home care company worth their time to learn more about what you have to offer.
You have to let people know you are eager to work, committed, reliable, loyal, and most important that you are working in this field because you have the utmost respect for your elders. If you can communicate this in your profiles on care sites, and social media then you will automatically stand out from the other local care company’s or independent caregivers.
When contacted, be transparent and share enough detail about yourself and your abilities, as well as what makes your service unique.
You will have to register your non-medical senior care business, keep files/paperwork organized, send paperwork when required to your clients/ government.
The way you market senior care services and how you respond is important
Despite having alerts set up you will still need to act quickly. Send a quick note to express your interest but address the person who posted the mandate formally. Most often you will not get an email back right away, and usually it is because the person who posted the ad was initially bombarded with messages responding to the ad.
Even though the market may seem saturated with home care companies and private caregivers you need to know that their is still a great demand for more.
You can offer specific caregiving services that a lot of your competitors do not. The best way to find out what your competitors are up to is to simply ask them! Use the senior care competitor questionnaire to help you out with this task. If it is a true passion of yours to help seniors then your business will not only last but also take you to a place of limitless success.
Posting your services everywhere you can will give a sense of which posts are working and online as well as offline. You will also become familiar to the posts who are serious and really need a caregiver. Some ads are a serious call for help, while others are just putting out feelers as to what caregiver options exist in the area for a later date.
Ways to market senior care services
Have FAST response time to caregiver post
Offer to speak over the phone or meet to discuss the job further.
Correct any spelling and grammar in written communications.
Provide a picture of yourself and information about your company and its services
“CAN DO” attitude. Be open and flexible to tasks that need to be done for the senior.
Provide senior care transportation
Have all records on hand: driving, criminal background check etc.
References have to be ready to send.
Pick up a phone and call!
More value in the home care bundles that are available in the shop:
Start your own personal care attendant business
Do you plan to open an agency?
Home Care Business Templates (WORD & EXCEL)
✔️ Client Intake Form-Non-Medical Home Care Business
✔️ Independent Caregiver Service and Fees Information Sheet
✔️ Home Care Agency Service and Fees Information Sheet
✔️ Home Care Rates-All Services Offered (2 Options)
✔️ Caregiver Job Description Form
✔️ Home Care Service Quote
✔️ Home Care Service Agreement (Terms of Service)
✔️ Transportation Agreement-Client Outings (Non-Medical)
✔️ Employee Non-Compete Agreement
✔️ Home Care Service Plan-Plan of Care
✔️ Care Plan Review Template
✔️ Home Care Invoice-Each Visit Detailed
✔️ Visitor Sign In & Out Sheet
✔️ Senior Information Form-Client Profile w/Photo
✔️ Diet Profile Template
✔️ Personal Inventory Checklist (Home/Room in Care Facility)
✔️ Acute Care Assessment Report-One Sheet Quick Overview
✔️ Care Assessment Template (Detailed Care Requirements)
✔️ Home Safety Checklist-Home Overview
✔️ Fall Risk Assessment Form-Detailed Format
✔️ Residence Information Sheet (Quick Reference)
✔️ Proposal Letter-Home Care-For New Clients
✔️ Proposal Letter-Home Care-Organizations and Health Facilities
✔️ Competitor Call Script-Home Care Business
✔️ Caregiver Job Posting-Ad Template
✔️ Hire a Caregiver Checklist-Quick Guide
✔️ Caregiver Application Form Template
✔️ Pre-Interview Caregiver Questionnaire
✔️ Caregiver Interview Questionnaire
✔️ Caregiver Reference Check Questionnaire
✔️ Job Offer Letter-Home Care Employee
✔️ Job Acceptance Letter-Home Care Employee
✔️ Caregiver Employment Agreement-Long format
✔️ Caregiver Employment Contract-Short Format
✔️ Caregiver Profile Sheet (Quick Reference)
✔️ Time Sheet Weekly-Caregiver Employees
✔️ Caregiving Daily Checklist (Journal-Visit Log)
✔️ Housekeeping Checklist
✔️ Personal Care Checklist
✔️ Toileting Chart (2 Layout Options)
✔️ Client Progress/Recovery Notes Template
✔️ Weekly Food Log-Meal & Hydration Tracker
✔️ Letter of Recommendation-Home Care Employee
✔️ COVID-19 Screening Form for Visitors
✔️ Proof of Income and Employment Letter
✔️ Final Employment Warning Letter-Caregiver
✔️ Termination of Employment Notice-Caregiver
✔️ Incident/Accident Report Form Template
✔️ Emergency Medical Information Template
✔️ Community Services Contact List (Routine Visits)
✔️ Care Directives-End of Life Wishes Form
✔️ Medical File Log-(2 Sizes-Letter + A4)
✔️ Medication List-(2 Sizes-Letter+ A5)
✔️ Weekly Medication Tracker
✔️ Monthly Medication Tracker
✔️ Medical Contacts List
✔️ Vitamin Supplement List
✔️ Service Price Increase Letter-Business Template
✔️ Home Care Tax Statement Template
✔️ Bookkeeping Checklist-Home Care Business
✔️ Activity Sheet Template-Monthly (3 Sizes)
✔️ Menu Template-Weekly (3 Sizes)